The Clean Water Advocate Magazine
Conceived, created and published by Anthony Viardo
Seeing both an opportunity for thought leadership, and for creating a major branding vehicle for the National Association for Clean Water Agencies (NACWA), Viardo conceived, created and launched this new, commercial-grade, bi-annual magazine in 2017.
As Editor-in-Chief of the Advocate, Viardo collaborated with leadership to establish the magazine's editorial platform: thought-provoking, illuminating on issues, and fun to read. It was wildly popular from the first issue. Today, the Advocate is a flagship brand for NACWA, and the entire clean water sector.
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Summer, 2017
This inaugural issue debuted at NACWA's 2017 Annual Convention.
Winter, 2018
Issue touts a major legislative victory: preservation of tax-exempt municipal bonds.
Summer, 2018
Utility governance is an issue that will affect water service for all Americans.
The Mission is the Message
Original article written and published by Viardo in the Summer 2017 issue.
Winter, 2019
Issue focused on water leaders' vision for the future of the clean water sector.
Summer, 2019
Strategic plan for the Vision 2020 program released in magazine.
Winter, 2020
Legacy: First issue published after Viardo moved on.
Latest Issue
Legacy: TODAY The CWA is still true to its vision, leading the sector, illuminating issues and fun to read. (Revenue-generating sponsorship model).